.... Marketing Aims .....

                     Marketing Aims

Target Consumer- Getting the right target market is very important because it helps increase the general sales of the product.  Our target audience is young girls from the ages of 14-25.  We have chosen this target market because the lyrics of the song associate and relate to young girls and also issues that relate to their lives.  Our target audience should most likely be interested in the R&B/POP genre and the general urban scene. We have chosen this target market because the producers and directors have decided that this target market is the most significant as it will help to increase sales due to the fact that this age group is surrounded my music and its merchandise.

Unique Selling Point- our product is very different to other products in the market as our artists are similar to the artists that we target due to their age group. Therefore having a positive impact on the target audience due to the fact they are able to create products that they know their market will relate to.

Attention/awareness- putting the video on YouTube will result in a large number of views due to the free promotion. This also allows us to track the views and popularity. We are also going to create an advert to put into a magazine.

Interests- Our target market will be interested in buying our product because the song is catchy and the lyrics relate to their life situations. E.g. relationships and broken hearts. We grab the audience’s attention from the beginning of the music video by having a catchy instrumental

Desire- our target market will purchase our items because we are going to start of selling the items at a cheap and affordable price creating popularity and awareness of our product. After it gains popularity we are then going to increase the price. The fact that the artists are also from the same age group as the target market it will create a bond between artist and audience.

Action-  The action that we are going to take to this marketing product will be very different compared to other products on the market. Many free promotions will be used to get the exposure that Crystal black need. So we will invest into free promotional CD’s with a quick preview of the track we are selling. We have also organised for TV companies to interview the group on popular TV companies to also achieve maximum exposure.

Product- we will sell and market our product in many different ways, we will use the internet to free promote our product. We will also use other promotional websites such as Facebook, twitter, MySpace etc. We will be using website like YouTube will also give a visual insight of what the band is offering. We will be marketing a CD at this stage.  We are going to cross integrate into different markets for example products will be merchandised as a CD Cover, CD, Posters, MP3 tracks, T-shirts etc.

Price- we will be selling this single through many sores and music distribution thought out the country. This will help to mass expose our single and it will also help to get recornision from other artists. We will be selling this single on itunes (a well known music distributor)  for £3.99 , I have come up with this price from doing research on other music singles of the same genre.  We have many future projects for crystal Blaque including a 14 track album which with be produced and marketed in the later stages in 2012.

Place- Our product will be sold through many different organisations and businesses such as HMV, other music stores and supermarkets such as ASDA, Tesco, Sainsbury’s etc. We will also distribute it through online shopping websites such as Amazon, iTunes etc.

Promotion- We are going to promote our products through adverts and other sources of media. This will help to mass expose our product. We will also use social networks to help promote it as the target audience that use these sites are in the same field as those that will consume our CD.