The look

Costume – We will create a sexy and high status look to show that the women in the music video are superior to men. We are going to create a sexy and stylish look to also show that they are strong and independent woman. We will challenge the conventions of the normality of music videos by not dressings the girls in revealing clothes, instead we are going to dress them sexy but classy. Going against the stereotypes that women are seen as sexual objects in music videos.

Props – we will be using many props to help us create and visualise the ideas that we have.

·         Stage lighting – will help is brightens up and enhances the subjects,

·         Microphones – to go with the sexy look and for artists to mime the songs

·         Music instruments to create the montage of shots

(Drums, violins, piano and electric guitars)

 

Lighting – We are going to use Spotlights, Stage lights, Fillers (to get rid of shadows), different gels etc. We are going to use this type of lighting as it is creating the type of effects we want (fast, energetic)

                                                   

Colour scheme – We are going to be using various different colour schemes according to the mood and the genre of this music production. Such colours are Black, Red, Blue, and White etc. However we will choose a set number of colours so the music video don’t look too much and over the top. We can’t use dull and boring colours as the tempo of the song is fast and the music video is very lively and energetic, so the dull colour scheme may just contradict the music video.

Camera style – We are going to use various shots and camera movements within the music video to produce a better quality and interesting video.  Such shots will include mid-close ups, long shots, crane shots etc. Camera movement we are going to be using is pan, dolly, crab etc. The reason we are going to use these types of camera styles is because it allows us more variety of shots from different angles creating a more varied and packed music video to go along with the style and tempo of the soundtrack.

Editing style- The chosen allocated editor of the production will be dealing with the editing and other advanced aspects of this production. We will be using “Final Cut Pro” on the Apple Mac computer to put these clips together. With access to this high advanced technology we are able to put advanced editing that ordinary general computers will not be able to do. Such editing styles will include Swipe, Cut, Fade, Dissolve etc.

Special FX- will be used though out this production. We have been looking at many effects on the computers and the cannons camera that we will be using. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.will be used in a though out this production. We have been thought many effects on the computers and even on the cannons camera that we use. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.

will be used in a though out this production. We have been thought many effects on the computers and even on the cannons camera that we use. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.

will be used in a though out this production. We have been thought many effects on the computers and even on the cannons camera that we use. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.

will be used in a though out this production. We have been thought many effects on the computers and even on the cannons camera that we use. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.

will be used in a though out this production. We have been thought many effects on the computers and even on the cannons camera that we use. Through the special effects we have been able to create certain images and movement that we cannot create realistically. We have added an idea of creating word and other visual images to keep the viewers interested.

Performances – During the Chorus of the music video we are going to have the members of the band do a dance routine to go with the lyrics of the song. The directors are going to help choreograph the dance. The band will be able to achieve this with no difficulties as they are doing performing arts at college and so dance is involved within their course. During each of the individual verses we are going to have the answer singing and “playing” up to the camera. 

Kinetics – The four types of kinetics we are going use are the edits, screen effects, the band members when dancing and camera movement.

.... Crystal blaque - storyboard ...

..... Casting and extras in the video ...

Casting and extras in the video

We also need to consider other people that we will be using in the video. We have decided that we will not be using others in the making of this video because it will cause distraction and other hassles that would not be needed in this video.

The location of this video has allowed us to control all of the settings and also it has allowed us to manipulate the settings. This means we can control the lighting, setting, people, and other factors that might hinder their success. 

.... Marketing Aims .....

                     Marketing Aims

Target Consumer- Getting the right target market is very important because it helps increase the general sales of the product.  Our target audience is young girls from the ages of 14-25.  We have chosen this target market because the lyrics of the song associate and relate to young girls and also issues that relate to their lives.  Our target audience should most likely be interested in the R&B/POP genre and the general urban scene. We have chosen this target market because the producers and directors have decided that this target market is the most significant as it will help to increase sales due to the fact that this age group is surrounded my music and its merchandise.

Unique Selling Point- our product is very different to other products in the market as our artists are similar to the artists that we target due to their age group. Therefore having a positive impact on the target audience due to the fact they are able to create products that they know their market will relate to.

Attention/awareness- putting the video on YouTube will result in a large number of views due to the free promotion. This also allows us to track the views and popularity. We are also going to create an advert to put into a magazine.

Interests- Our target market will be interested in buying our product because the song is catchy and the lyrics relate to their life situations. E.g. relationships and broken hearts. We grab the audience’s attention from the beginning of the music video by having a catchy instrumental

Desire- our target market will purchase our items because we are going to start of selling the items at a cheap and affordable price creating popularity and awareness of our product. After it gains popularity we are then going to increase the price. The fact that the artists are also from the same age group as the target market it will create a bond between artist and audience.

Action-  The action that we are going to take to this marketing product will be very different compared to other products on the market. Many free promotions will be used to get the exposure that Crystal black need. So we will invest into free promotional CD’s with a quick preview of the track we are selling. We have also organised for TV companies to interview the group on popular TV companies to also achieve maximum exposure.

Product- we will sell and market our product in many different ways, we will use the internet to free promote our product. We will also use other promotional websites such as Facebook, twitter, MySpace etc. We will be using website like YouTube will also give a visual insight of what the band is offering. We will be marketing a CD at this stage.  We are going to cross integrate into different markets for example products will be merchandised as a CD Cover, CD, Posters, MP3 tracks, T-shirts etc.

Price- we will be selling this single through many sores and music distribution thought out the country. This will help to mass expose our single and it will also help to get recornision from other artists. We will be selling this single on itunes (a well known music distributor)  for £3.99 , I have come up with this price from doing research on other music singles of the same genre.  We have many future projects for crystal Blaque including a 14 track album which with be produced and marketed in the later stages in 2012.

Place- Our product will be sold through many different organisations and businesses such as HMV, other music stores and supermarkets such as ASDA, Tesco, Sainsbury’s etc. We will also distribute it through online shopping websites such as Amazon, iTunes etc.

Promotion- We are going to promote our products through adverts and other sources of media. This will help to mass expose our product. We will also use social networks to help promote it as the target audience that use these sites are in the same field as those that will consume our CD.

.... what needs to happen now ....

...... What is a treatment? .....

In order to know how we are going to film this music video we need to write up a treatment to give clear instructions to the director, producer, editor and the other production managers of this project. This will give simple but accurate instructions into the vision of the director.

We will construct this line by line and also give camera shots and other detail to send the producers to construct the vision.